The best reason to try us is that we will do everything we can to ensure your book makes you as much money as possible.
But that’s only part of the story. You should try us because:
- marketing your book is hard
- electronic publishing is taking over, and
- our business model is working for you.
Self-Publishing is Easy but Marketing is Hard
It’s never been easier to publish a book yourself. Just download the right program, run your manuscript through it and you’re done. If you like, feel free to do it this way.
Here’s the thing, though. Actually publishing your manuscript is the easy bit. Turning it into real income is much harder.
To do that, you’ve got to understand how to market your book. This includes:
- cover design
- website design, including aesthetics, hosting, URLs etc
- how to integrate an e-commerce component to your site
- how to write sales copy that’s appropriate and effective for the web
- pricing strategies
- driving traffic to your marketing website, including search engine optimization and click-through ratios, and
- conversion ratios.
Information on how to do all of this is freely available. However there are a couple of things to consider:
- gaining the required expertise takes time, practice, and a sequence of ever-less-severe failures
- e-marketing campaigns aren’t the type of thing you just “set and forget” (regardless of what you may have read); to get anything more than mediocre results means constantly working towards optimization – of every part of the strategy.
Do you have the expertise? Do you have the time, inclination and aptitude to gain it? Are you willing to waste time experimenting with your book when you could be earning money from it? Do you have the patience to optimize your campaign?
If the answer to any of these questions is “No”, then you understand why Nimblewords Books exists. We have the expertise, the time, and the willingness to put into practice all of the above and more.
But that’s not all. Our marketing strategy is an integration of many different components. One of these components is the type of direct marketing campaign hinted at above. You could do that as well. However, we can also:
- make use of our customer database and cross-sell
- combine related books into a package and target entirely different markets, and
- drive traffic directly to our one-stop online shop.
For you, this integrated approach means one thing: we can push your book harder. We can sell more copies. And that means you earn more.
Guarantee
As a final bonus, we’re offering a type of guarantee that we’ve never seen before. Typically, publishers lock you into a multi-year contract that you just can’t escape.
One of our company directors (Brian) currently has a contract like that. The publisher (not us, obviously) accepted the manuscript, published it, and did absolutely nothing to push it. Brian would be more than happy to take over the marketing, but as it stands the figures don’t add up. Nor will the publisher release the book. The end result is that the book isn’t selling and the publisher isn’t gaining anything, but Brian loses out.
We don’t want that to happen to any of our authors. So, here’s the deal:
If you’re not happy with the returns from your book over the first year of publication, you can get out of the contract.
As an added bonus, you get to keep the cover design.
From there, you can approach other publishers or publish it yourself. Entirely up to you.
You can’t ask for better than that.
Electronic Books are Taking Over
Not so long ago electronic publishing was not a well understood option. Even now there are people who will accept only the physical reality of a printed, paper-based book.
However, if you’re serious about making money from non-fiction, electronic publishing can be a very smart choice. Why? Three main reasons:
- the target market is instantly global
- you get a greater percentage of the profit, and
- instant gratification.
Global Market
Electronic books can sell very much better than printed books, if they’re marketed correctly.
Think about it like this. Paper books need to be printed, shipped, stored and displayed on real shelves. To make a paper book available globally means an awful lot of them need to be printed and shipped.
Electronic books are available anywhere as soon as they’re published online. If two hundred people want to buy an electronic book from two hundred places around the world, they can do so with ease. To replicate that with a printed book would be a logistical nightmare.
What that means is that the potential target market is far greater than it might otherwise be.
More Percentage Profit
Print publishers typically offer a royalty of around 10%.
We’re offering 50% of the profit. Depending on the price, that means for every copy we sell, you’ll get around $10 (legal bit: this figure is an estimate only).
How can we do that? Because it costs far less to produce an electronic book than it does a printed one. Because we can manipulate the cost easily and instantly, until it’s optimized for the particular target market. Because we know from past experience that many electronic books will support figures like that.
Instant Gratification
The third reason is that people are becoming more and more used to instant gratification, and e-books offer just that. There’s no waiting for stores to open, and there’s no delivery time. A customer in Ireland can click the Buy Now button and be reading your book in less than a minute.
Summary
In essence, electronic books are available to a wider audience, you get 50% percent of the profit, and psychology suggests people like the instantaneousness of it all. In our minds, electronic publishing is an obvious choice.
And remember, if you aren’t happy with the returns after a year, you can get out of the contract and look for that print publisher.
As we said before, you can’t ask for better than that.
Working for You
We’ve said it before. Our focus is on making you wealthy.
You might think that other publishers have a similar focus, but they don’t. They care only about their own bottom line – and the traditional way of ensuring it stays healthy might surprise you.
Up until now, e-publishers have used the comparative cost effectiveness of the electronic medium to make their money. They flood the market with as many books as they can. Some might list each published book with the bigger online bookstores, but others leave all the marketing to the authors themselves.
They do this because marketing is:
- time-consuming
- expensive, and
- complex.
Those other e-publishers don’t want to spend that sort of effort. Instead, they’re happy to publish many books and accept a smaller return for each.
The end result is that they stay financially healthy, but you go slowly broke.
We’re different.
At our core, we’re a marketing company. That’s our focus, our expertise, and our strength. Our product just happens to be electronic books.
We accept fewer manuscripts than other e-publishers. But those we publish, we’ll push as hard as we can.
We’ll get you the best possible return for your work – and we guarantee it. As we said before, if you aren’t happy with the returns after only a year, you can get out of the contract and look for another publisher.
So, what are you waiting for? If you've written a book that fits our criteria, let us know. Send in a summary.